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Measure the impact of your content on key business metrics from "summary" of They Ask You Answer by Marcus Sheridan

To truly understand the effectiveness of your content, you must be willing to measure its impact on the key business metrics that matter most to your organization. This means going beyond just looking at the number of likes, shares, or comments your content receives. While these metrics can provide some insight into engagement levels, they don't necessarily indicate whether your content is actually driving meaningful results for your business. Instead, you should focus on tracking metrics that directly tie back to your business goals. For example, if one of your primary objectives is to increase sales, you should be monitoring how your content is impacting your bottom line. This could involve tracking things like lead generation, conversion rates, or ...
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    Marcus Sheridan

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