Theory of Conspicuous Consumption shapes Social Norms from "summary" of Theory of the Leisure Class by Thorstein Veblen
The Theory of Conspicuous Consumption posits that individuals within a society engage in a form of competitive consumption to signal their social status and wealth. This competitive consumption is driven by the desire to emulate those in the upper echelons of society, who set the standards for what is considered prestigious and desirable. As a result, individuals strive to acquire and display goods and services that are deemed fashionable and exclusive by the leisure class. This emulation of the leisure class serves to reinforce social norms and hierarchies within society. By adhering to the standards of conspicuous consumption set by the elite, individuals signal their belonging to a particular social group and reinforce their social standing. In this way, the Theory of Conspicuous Consumption shapes social norms by establishing a framework for what is considered valuable and desirable within a given society. Moreover, the emphasis on c...
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