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Nouveau Riche seek Acceptance through Pretentious Displays from "summary" of Theory of the Leisure Class by Thorstein Veblen

The nouveau riche, having recently acquired wealth, are eager to gain acceptance from the established leisure class. This desire for acceptance leads them to engage in pretentious displays of wealth and extravagance. These displays serve as a means of signaling their newfound social status and attempting to bridge the gap between themselves and the old-money elite. The nouveau riche believe that by emulating the extravagant lifestyle of the leisure class, they can earn the same level of respect and admiration. They seek to demonstrate their wealth through conspicuous consumption, lavish parties, and ostentatious displays of material possessions. By flaunting their riches in this way, they hope to gain entry into the exclusive social circles of the elite. However, despite their efforts to mimic the ...
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    Theory of the Leisure Class

    Thorstein Veblen

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