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The winner effect increases testosterone levels impacting behavior from "summary" of The Winner Effect by Ian Robertson

Winning triggers a cascade of hormonal changes, with testosterone at the forefront. This hormone, often associated with aggression and dominance, surges in individuals who experience success in competitive situations. As victories accumulate, so does the level of testosterone, creating a feedback loop that enhances confidence and motivation. The physiological response to winning can reshape behavior. Increased testosterone contributes to assertiveness and risk-taking, fostering a mindset where challenges are met with eagerness rather than hesitation. Success breeds further success; with higher testosterone levels, individuals are more likely to engage in competitive activities, reinforcing their winning streak. Conversely, the decline of testosterone can result from repeated defeats. When individuals face setbacks, their confidence can plummet, leading to a decrease in assertive behavior. This hormonal fluctuation illustra...
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    The Winner Effect

    Ian Robertson

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