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We are more likely to trust and follow those we perceive as similar to us from "summary" of The Social Animal by Elliot Aronson

Human beings have an innate tendency to gravitate towards others who they perceive as similar to themselves. This tendency is deeply rooted in our evolutionary history and is a fundamental aspect of human social psychology. When we encounter individuals who share similar beliefs, values, or interests with us, we are naturally more inclined to trust and follow them. This is because we see them as part of our own social group, and therefore view them as more trustworthy and reliable. One reason for this preference for similarity is the sense of validation and affirmation that comes from being around like-minded individuals. When we interact with people who share our perspectives, we feel a sense of belonging and acceptance that is comforting and reassuring. This feeling of validation strengthens our bond with those individuals and makes us more likely to...
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    The Social Animal

    Elliot Aronson

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