Moral foundations can be manipulated for political gain from "summary" of The Righteous Mind by Jonathan Haidt
Moral foundations are the deeply held beliefs that shape our understanding of right and wrong, guiding our judgments and decisions. These foundations are not fixed or universal, but rather shaped by our culture, upbringing, and personal experiences. They serve as the moral compass that guides our behavior and helps us navigate the complexities of the world. However, these moral foundations can be manipulated and exploited for political gain. Politicians and leaders often appeal to specific moral values to mobilize support and influence public opinion. By framing issues in a way that aligns with certain moral foundations, they can rally their base and sway undecided voters. This manipulation of moral foundations can be seen in the way political campaigns are orchestrated. Candidates often use language and imagery that evoke powerful moral emotions, such as loyalty, sanctity, and authority, to resonate with their target audience. By tapping into these deep-seated beliefs, they can effectively frame their message a...
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