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Engaging with emotions can lead to successful persuasion from "summary" of Persuasão by Maytê Carvalho
Engaging with emotions is a powerful tool when it comes to persuasion. This is because emotions play a crucial role in decision-making. When we connect with someone on an emotional level, we are more likely to influence their thoughts and actions. This is because emotions have the ability to bypass rational thinking and tap into a more primal part of our brains. By appealing to someone's emotions, we can create a sense of empathy and understanding that can lead to successful persuasion. When we engage with emotions, we are able to create a deeper connection with the person we are trying to persuade. This connection is essential for building trust and credibility. When someone feels understood and validated on an emotional ...
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