The goal is to do business with people who believe what you believe from "summary" of Start with why by Simon Sinek
The goal is to do business with people who believe what you believe. When we are surrounded by those who believe what we believe, something remarkable happens. Trust emerges. Not only trust in each other, but more importantly, trust in ourselves. The trust we have in our colleagues reinforces our own beliefs. We feel more confident standing up for what we believe, not only because we know others believe what we believe, but also because we believe in them. This is how culture is created. It is created through the relationships we have with the people around us. When we trust those with whom we work, we are more willing to take risks, to experiment, and to explore. We are not afraid of making mistakes, because we know we will be supported and encouraged by our colleagues. We are more likely to share our ideas, because we know they will be hear...
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