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Conformity arises from the desire to fit in with social groups from "summary" of The Psychology of Social Influence by Gordon Sammut,Martin W. Bauer
Social influence manifests profoundly in human behavior, particularly through the innate desire to belong to social groups. Individuals often adjust their attitudes, beliefs, and behaviors to align with those of their peers. This phenomenon stems from fundamental psychological needs, such as the need for acceptance and the fear of social rejection. When people perceive that their opinions diverge from the majority, the anxiety of being ostracized can compel them to conform. Group dynamics play a crucial role in shaping individual choices. Normative social influence, driven by the wish for social approval, leads individuals to adopt the prevailing views or behaviors of their peers, even if they privately disagree. This process often occurs subconsciously, as individuals internalize group norms and values over time. The desire for cohesion within a group fosters an environment where diver...
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