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Liking: people say yes to those they know and like from "summary" of Gatilhos mentais by Gustavo Ferreira
The principle of liking is a powerful tool in the art of persuasion. People are more likely to say yes to those they know and like. This is because we tend to trust and feel more comfortable with those whom we have a positive connection. When someone is likable, we are more inclined to agree with them and be influenced by their opinions or requests. This is why it is essential to build rapport and establish a good relationship with others if you want to persuade them effectively. There are several factors that can make someone more likable, such as similarity, compliments, and cooperation. Finding common ground with others can create a sense of c...
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