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The key to longterm sales success is building lasting relationships with customers from "summary" of The Psychology of Selling by Brian Tracy
Building lasting relationships with customers is the foundation of long-term sales success. When you focus on developing strong connections with your customers, you create a loyal customer base that will continue to support your business over time. This approach allows you to move beyond short-term transactions and cultivate meaningful partnerships with your clients. By investing time and effort into building relationships with your customers, you demonstrate that you value their business and are committed to meeting their needs. This level of care and attention fosters trust and loyalty, making customers more likely to return to your business in the future. When customers feel appreciated and understood, they are more likely to recommend your products or services to others, further expanding your customer base. Effective relationship-building involves ge...
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