Sustainability of competitive advantage comes from barriers to imitation from "summary" of Competitive Strategy by Michael E. Porter
The sustainability of competitive advantage hinges on the presence of barriers to imitation. Without such barriers, a company's rivals can quickly copy its strategies and erode its advantage. These barriers can take many forms, from patents and trademarks to unique processes and technologies. The key is to create something that is difficult or impossible for others to replicate. Porter emphasizes the importance of understanding the different types of barriers to imitation. Some are structural, such as economies of scale or access to scarce resources. Others are strategic, like brand loyalty or customer relationships. By identifying and leveraging these barriers, a company can protect its advantage and stay ahead of the...Similar Posts
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