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Salespeople should strive to understand and meet the needs of their clients from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Successful salespeople recognize that their job is not just about pushing products or services onto clients. It is about truly understanding the needs and desires of their clients and finding ways to meet those needs. This requires a deep level of empathy and active listening on the part of the salesperson. They must be able to put themselves in their client's shoes, see the world from their perspective, and understand what drives their decisions. By taking the time to listen and learn about their clients, salespeople can uncover valuable insights that will allow them to tailor their pitch to meet the specific needs of the client. This personalized approach demonstrates to the client that the salesperson genuinely cares about their well-being and is not just out to make a quick sale. It builds trust and creates a lasting relationship between the salesperson and the client....
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