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Effective salespeople are always looking for ways to add value to their customers from "summary" of The Psychology of Selling by Brian Tracy

One of the key traits of successful salespeople is their constant focus on finding ways to enhance the value they provide to their customers. This focus on adding value is crucial in building strong, long-lasting relationships with clients. When salespeople consistently go above and beyond to meet the needs of their customers, they establish trust and credibility, making it more likely that customers will return in the future. Adding value to customers goes beyond simply selling a product or service. It involves taking the time to truly understand the customer's needs and preferences, and then offering tailored solutions that address those specific needs. By taking a customer-centric approach, salespeople can demonstrate that they are genuinely interested in helping the customer succeed, rather than just making a sale. One effective way to add value to customers is by offering personalized recommendations and advice. By sharing their expertise and knowledge, salespeople can help customers make more informed decisions and achieve better outcomes. This not only benefits the customer, but also builds the salesperson's reputation as a trusted advisor. Another way to add value is by providing exceptional customer service. Salespeople who are responsive, reliable, and attentive to their customers' needs set themselves apart from the competition. By going the extra mile to ensure customer satisfaction, salespeople can cultivate strong relationships that lead to repeat business and referrals.
  1. The most successful salespeople are those who understand the importance of adding value to their customers. By consistently seeking ways to enhance the customer experience, salespeople can differentiate themselves in a competitive market and build long-term loyalty with clients. This customer-centric approach not only benefits the customer, but also leads to greater success and satisfaction for the salesperson.
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The Psychology of Selling

Brian Tracy

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