Appeal to emotions from "summary" of Os Segredos da Persuasão: Guia definitivo de como influenciar pessoas e conseguir o que quiser by Igor Silva
The power of persuasion lies in our ability to tap into the emotions of others. When we appeal to someone's emotions, we are able to connect with them on a deeper level and evoke a response that is driven by feelings rather than logic. This can be a highly effective technique in influencing people and getting them to see things from our perspective.
By appealing to emotions, we are able to create a sense of empathy and understanding in our target audience. When we appeal to their emotions, we make them feel heard and understood, which can help build trust and rapport. This can be especially powerful when trying to convince someone to take a specific action or make a decision in our favor.
Emotions play a crucial role in d...
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