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Repeat key points for emphasis from "summary" of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo
When you want your audience to remember a specific point, repeat it. And then, repeat it again. And again. By repeating key points, you are emphasizing their importance, making it more likely that your audience will remember them long after your presentation is over. Steve Jobs was a master at this technique. He would often repeat key ideas three times to ensure that they really sank in. For example, when introducing the iPhone, he said, "Today, Apple is going to reinvent the phone. And we are calling it iPhone. Today, Apple is going to reinvent the phone. And we are calling it iPhone. Today, Apple is going to reinvent the phone. And we are calling it iPhone." By repeating this message three times, Jobs was able to drive home the significance of the iPhone and make sure that his audience understood just how groundbreaking it was. This technique can be used in any presentation, whether you are introducing a new product, outlining a strategy, or simply trying to make a point. By repeating key points for emphasis, you are reinforcing the most important ideas in your presentation, making them more memorable and impactful. So, don't be afraid to repeat yourself. Your audience will thank you for it.
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