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Building rapport with the audience enhances communication from "summary" of The Power of Spoken English by Cedric M. Kenny

When we speak in front of an audience, it is crucial to establish a connection with them. This connection, known as rapport, plays a significant role in enhancing communication. Building rapport involves creating a sense of trust and understanding between the speaker and the audience. This can be achieved through various means, such as making eye contact, using inclusive language, and showing genuine interest in the audience's thoughts and feelings. By building rapport with the audience, the speaker can create a more engaging and interactive communication environment. When the audience feels comfortable and connected to the speaker, they are more likely to pay attention and actively participate in the conversation. This, in turn, leads to a more effective exchange of ideas and information between the speaker and the audience. Moreover, establishing rapport with the audience helps in conveying the speaker's message more effectively. When the audience feels a connection with the speaker, they are more inclined to listen attentively and be receptive to the speaker's ideas. This makes it easier for the speaker to communicate their message clearly and persuasively, leading to a higher likelihood of the audience understanding and retaining the information presented.
  1. Building rapport with the audience is a fundamental aspect of successful communication. It sets the tone for the entire interaction and paves the way for a more meaningful and impactful exchange of ideas. By fostering a connection with the audience, the speaker can create a positive and engaging atmosphere that enhances the overall communication experience for both the speaker and the audience.
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The Power of Spoken English

Cedric M. Kenny

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