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Consistency in messaging boosts persuasion from "summary" of The Power of Persuasion by Henrik Rodgers
Consistency in messaging plays a crucial role in the art of persuasion. When we present a consistent message to our audience, we are more likely to sway them to our way of thinking. This is because consistency creates a sense of trust and reliability in the minds of the audience. When our messages are aligned and coherent, they reinforce each other, making our argument stronger and more convincing. Think of consistency as a thread that ties all our messages together. When our audience sees that our messages are consistent across different platforms and interactions, they are more likely to believe in ...
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