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Surrounding yourself with likeminded individuals can support habit change from "summary" of The Power of Habit: Why We Do What We Do in Life & Business by Charles Duhigg

When you're trying to change a habit, the people around you can play a crucial role in your success. This is because habits are often deeply ingrained in our social environment. The people we spend time with can influence our behavior in powerful ways, either supporting or hindering our efforts to change. Research has shown that habits are contagious among social groups. When you surround yourself with likeminded individuals who have similar goals, values, and habits, you are more likely to adopt their behaviors. This is because we tend to mimic the actions of those we associate with, consciously or not. For example, if you're trying to quit smoking, spending time with friends who smoke can make it much harder to resist the urge. On the other hand, if you surround yourself with non-smokers or former smokers who support your goal, you are more likely to stay committed to quitting. Likeminded individuals can provide valuable support, encouragement, and accountability as you work towards changing your habits. They can share their own experiences, offer advice, and help you stay motivated when things get tough. Additionally, being part of a supportive community can make the process of habit change more enjoyable and rewarding. In contrast, being around people who do not share your goals or who engage in habits that conflict with yours can make it harder to stick to your new behavior. Their influence can create barriers and temptations that make it easier to fall back into old patterns.
  1. Surrounding yourself with likeminded individuals can create a positive feedback loop that reinforces your commitment to change. By building a supportive social network and cultivating relationships with people who share your values and aspirations, you can increase your chances of successfully changing your habits.
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The Power of Habit: Why We Do What We Do in Life & Business

Charles Duhigg

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