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Social connections play a crucial role in habit formation from "summary" of The Power of Habit: Why We Do What We Do in Life & Business by Charles Duhigg
Habits are not created in a vacuum. Rather, they are deeply influenced by the social connections that surround us. When we are surrounded by others who engage in certain behaviors, we are more likely to adopt those behaviors ourselves. This is because habits are, at their core, a form of social bonding. We adopt the habits of those around us in order to fit in and feel connected to our social group. In studies of habits within social groups, researchers have found that habits can be contagious. For example, one study found that if a person becomes obese, their friends are 57% more likely to become obese as well. This is because habits are not just individual behaviors – they are shared experiences that bind us to those around us. This social aspect of habit formation can be especially powerful when it comes to changing negative behaviors. By surrounding ourselves with people who engage in positive habits, we are more likely to adopt those habits ourselves. This is because social connections provide us with support, encouragement, and accountability as we work to change our behaviors. Furthermore, social connections can help to reinforce the rewards associated with certain habits. When we engage in a behavior and receive positive feedback from those around us, we are more likely to continue that behavior in the future. This is why social connections play such a crucial role in habit formation – they help to shape our behaviors, reinforce our habits, and provide us with the support we need to make lasting changes.
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