Invest in targeted marketing campaigns to reach ideal customers from "summary" of $100M Leads by Alex Hormozi
To reach your ideal customers, you must invest in targeted marketing campaigns. This means understanding who your ideal customers are and tailoring your marketing efforts specifically to them. By doing this, you increase the chances of converting leads into paying customers. Targeted marketing campaigns allow you to focus your resources on the channels and messages that are most likely to resonate with your ideal customers. This way, you can avoid wasting time and money on people who are not interested in your product or service. It's about quality over quantity. By investing in targeted marketing campaigns, yo...
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