Practice active listening to truly understand your customers' needs from "summary" of Exactly How to Sell by Phil M. Jones
To truly understand your customers' needs, it is essential to practice active listening. This means fully engaging with what your customer is saying, rather than simply waiting for your turn to speak. Active listening involves not only hearing the words that are being spoken but also understanding the emotions and motivations behind them. When you practice active listening, you are able to pick up on subtle cues and signals that can provide valuable insights into your customer's needs. By paying attention to their tone of voice, body language, and choice of words, you can gain a deeper understanding of what they are loo...
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