Emphasize important elements with scale and color from "summary" of The Non-designer's Design Book by Robin Williams
When you want to make sure that the most important elements of your design are noticed first, one way to do this is to use scale and color. By varying the size of different elements within your design, you can create a visual hierarchy that guides the viewer's eye to where you want it to go. Larger elements will naturally draw more attention than smaller ones, so by increasing the size of your most important elements, you can ensure that they stand out. Color is another powerful tool for emphasizing important elements. Bright, bold colors naturally attract more attention than muted, neutral tones. By using a pop of color on your most important elements, you can make them stand out from the rest of your design. Additionally, using contrasting colors can help create a visual hierarchy by making important elements "pop" against their background. When using scale and color to emphasize important elements, it's important to consider the overall balance of your design. You don't want your design to feel cluttered or overwhelming, so make sure to use scale and color strategically. Think about which elements are the most important for your message and focus on making those stand out, while allowing less important elements to recede into the background. Remember that simplicity is key in design. By keeping your design clean and uncluttered, you can ensure that your message is clear and easy to understand. Don't try to emphasize too many elements at once - instead, focus on the few key elements that you want to stand out.- Using scale and color to emphasize important elements in your design can help guide the viewer's eye and ensure that your message is communicated effectively. By strategically varying the size and color of different elements, you can create a visual hierarchy that highlights what's most important and leads the viewer through your design in a clear and logical way.
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