Value proposition is key to attracting customers from "summary" of Principles of Marketing by Dr. Pardeep Kumar
The value proposition plays a critical role in the success of any business. It is essentially the promise that a company makes to its customers - the unique benefit that sets it apart from competitors. This promise is what attracts customers to a brand and keeps them coming back for more. Without a strong value proposition, businesses will struggle to attract and retain customers in today's competitive marketplace. When developing a value proposition, it is important for businesses to clearly identify what sets them apart from competitors. This could be anything from superior quality products to exceptional customer service. By clearly articulating this unique selling point, businesses can effectively communicate the value they offer to customers. In additio...
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