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Foster trust and credibility with customers from "summary" of The New Strategic Selling by Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja

Fostering trust and credibility with customers is a crucial aspect of successful selling. When customers trust you and believe in your credibility, they are more likely to engage with you, listen to your recommendations, and ultimately make a purchase. Trust and credibility are built over time through consistent actions and communication that demonstrate your reliability and expertise. One way to establish trust and credibility with customers is by being honest and transparent in your interactions. Customers appreciate honesty and are more likely to trust a salesperson who is upfront about the products or services they are selling. By providing accurate information and setting realistic expectations, you can build trust with customers and establish yourself as a credible source of information. ...
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    The New Strategic Selling

    Robert B. Miller

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