Disrupt the market with your product from "summary" of Purple Cow by Seth Godin
In a world filled with countless products and services vying for attention, it is no longer enough to simply create something and hope that it will succeed. Your product must stand out in the crowded marketplace, capturing the imagination of your target audience and compelling them to take notice. To achieve this level of impact, you must disrupt the market with your product. This means going beyond incremental improvements or minor tweaks to existing offerings. Instead, you must introduce something truly remarkable and innovative, something that challenges the status quo and forces people to sit up and take notice. A disruptive product is like a purple cow in a field of brown cows - it stands out in a sea of mediocrity and captures the attention of passersby. Just as a purple cow would cause peopl...
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