Be transparent and honest in your communication from "summary" of Selling the Invisible by Harry Beckwith
Transparency and honesty are crucial in communication. Clients value honesty above all else. They want to know the truth so that they can make informed decisions. If you are not honest with your clients, they will not trust you. Trust is the foundation of any relationship, and without it, your business will not thrive. Transparency means being open and honest about your products or services. It means sharing both the good and the bad. If you try to hide something from your clients, they will find out eventually. And when they do, they will not be happy. It is better to be upfront about any issues or limitations from the start. Clients will appreciate your honesty, even if it means losing a sale in the short term. Being transparent also means being clear and straightforward in your communication. Avoid using jargon or buzzwords that may confuse your clients. Speak in simple langua...
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