Build trust with consistent communication from "summary" of The New Relationship Marketing by Mari Smith
Trust is the foundation of any successful relationship, whether it be personal or professional. It is something that is built over time through consistent communication and genuine interactions. In the world of business and marketing, trust is especially important as customers need to feel confident in the products or services they are investing in. This is where the concept of building trust with consistent communication comes into play. Consistency is key when it comes to communication. It is not enough to reach out to your customers sporadically or only when you have something to sell. Instead, you need to maintain regular contact with them, providing valuable information, updates, and insights that will help them in their own lives. By doing so, you show that you are invested in the relationship and are not just looking to make a quick sale. Communication should also be authentic and genuine. Customers can easily see through insincere interactions or sales pitches. Instead, focus on building real connections with your audience by being ...
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