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Listening is an important aspect of persuasive communication from "summary" of O Poder Da Persuasão by Robert B. Cialdini
In the realm of persuasive communication, the ability to listen is a crucial skill that should not be overlooked. It is not enough to simply deliver a well-crafted message; one must also be attuned to the responses and reactions of the audience. By actively listening, a communicator can gain valuable insights into the needs, preferences, and concerns of the other party. Listening allows a communicator to tailor their message in a way that resonates with the audience, making it more persuasive and compelling. It also fosters a sense of trust and rapport, as people are more likely to be persuaded by someone who ...
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