Define value proposition from "summary" of The Lean Product Playbook by Dan Olsen
A value proposition is the promise of value to be delivered. It's the primary reason a customer should buy your product. It's a statement that explains how your product solves customers' problems, delivers specific benefits, and why it's better than the competition. A value proposition is a critical component of a successful product. It's the foundation of your product strategy and is essential for creating a product that customers will want to buy. A strong value proposition is clear, concise, and easy to understand. It should be communicated in language that resonates with your target customers. A value proposition should focus on the benefits your product provides to customers, rather than just the features. It should answer the question, "What's in it for me?" from the customer's perspective. By clearly articulating the value your product delivers, you c...
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