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Successful companies fail due to disruptive technologies from "summary" of The Innovator's Dilemma by Clayton M. Christensen

In industries where disruptive technologies emerge, successful companies often falter. These disruptive innovations are typically cheaper, simpler, and more convenient than existing products or services. Initially, they may not meet the needs of mainstream customers. However, they improve rapidly and eventually surpass the performance of established solutions. While successful companies focus on serving their existing customers with high-quality products, disruptive technologies target underserved markets. These markets may not demand the same level of performance that the incumbents provide. Over time, disruptive technologies improve and attract more customers, including those who previously couldn't afford or didn't need the offerings of established companies. As disruptive technologies gain traction, successful companies face a dilemma. They must choose between investing in these new technologies and cannibalizing their existing business, or ignoring the threats and risking obsolescence. In many cases, incumb...
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    The Innovator's Dilemma

    Clayton M. Christensen

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