Engage in conversations with your audience from "summary" of The New Rules of Marketing & PR by David Meerman Scott
In the world of marketing and public relations, it is no longer enough to simply broadcast messages to your audience and expect them to passively consume them. Instead, the key to success lies in actively engaging in conversations with your audience. This shift in approach is a fundamental aspect of the new rules of marketing and PR. By engaging in conversations with your audience, you are able to establish a two-way dialogue that fosters meaningful connections and builds trust. This dialogue allows you to better understand the needs and preferences of your audience, enabling you to tailor your messaging and offerings to better meet their needs. In turn, this leads to increased customer loyalty and satisfaction. One of the most powerful ways to engage in conversations with your audience is throu...
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