Proactive innovation is essential for business survival from "summary" of The Innovator's Dilemma by Clayton Christensen
In a rapidly evolving business environment, companies must constantly innovate to stay competitive. The concept of proactive innovation emphasizes the importance of anticipating and addressing future challenges before they become threats to the survival of a business. This proactive approach involves identifying and investing in new technologies, products, or business models that have the potential to disrupt existing markets or create new opportunities. The book 'The Innovator's Dilemma' by Clayton Christensen explores how companies can fall into the trap of focusing too much on their existing customers and markets, while neglecting emerging technologies and markets that may ultimately overtake them. Christensen argues that successful companies must balance their efforts between sustaining innovations that serve their current customers and disrup...
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