Traditional business models may not be suitable for disruptive innovation from "summary" of The Innovator's Dilemma by Clayton Christensen
Traditional business models, by their very nature, are designed to optimize current operations and deliver profits to existing customers. They are built on established processes, technologies, and customer preferences that have been honed over time. However, this focus on efficiency and meeting the needs of current customers can often blind companies to the potential for disruptive innovation. Disruptive innovations typically target underserved or non-existent markets with products or services that are initially inferior to what is currently available. These innovations may not be immediately appealing to existing customers or may not fit within the existing business model. As a result, companies that are focused on maintaining their current operations and serving their existing customers may overlook or dismiss these disruptive innovations as irrelevant. The reluctance to embrace disruptive innovation is understandable, as these new technologies or business models often cannibalize existing products or services. They may require different skills, processes, and resources than what is currently in place. This can create tension within the organization and threaten the success of the existing busine...Similar Posts
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