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Longterm success requires balancing sustaining and disruptive innovations from "summary" of The Innovator's Dilemma by Clayton M. Christensen

Long-term success in the business world is a complex and challenging endeavor. One key concept that must be understood and embraced is the need to balance both sustaining and disruptive innovations. Sustaining innovations are those that improve existing products or services in ways that make them more attractive to current customers. They are incremental improvements that help a company maintain its competitive position in the market. Disruptive innovations, on the other hand, are those that create new markets or fundamentally change the way that business is done. These innovations often start out as inferior to existing products or services, but over time they improve to the point where they surpass the capabilities of established players. Companies that focus solely on sustaining innovations risk falling behind in a rapidly changing marketplace. They become vulnerable to disruptive innovations that can upend their business models and leave them struggling to survive. However, companies that focus only on disruptiv...
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    The Innovator's Dilemma

    Clayton M. Christensen

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