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Disruptive innovations initially serve lowend markets from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruptive innovations often tend to emerge in markets that are considered low-end, or even non-existent. These innovations typically do not initially attract the attention of established companies, as they do not offer the same level of performance or features as existing products. However, disruptive innovations have the potential to improve over time and eventually meet the needs of mainstream customers. Low-end markets are often overlooked by established companies, as they tend to focus on serving the needs of their most demanding customers. These companies typically invest heavily in improving the performance and features of their products to meet the high standards of their core customers. As a result, they may not see the value in serving low-end markets with products that offer lower performance or features. Disruptive innovations, o...
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