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Companies fail by ignoring disruptive threats from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruptive threats are often overlooked by companies as they focus on serving their existing customers and improving their current products. This myopia can lead to failure, as disruptive technologies have the potential to completely change the competitive landscape. These technologies may initially be inferior to the established products, but they have the advantage of being more affordable and accessible to a wider range of customers. Companies that fail to recognize these disruptive threats may find themselves struggling to compete as their customers are lured away by the new technologies. This can be especially damaging for companies that have invested heavily in improving the...
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