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Data analytics provide valuable insights for marketing strategies from "summary" of Principles of Marketing by Dr. Pardeep Kumar

Data analytics play a crucial role in shaping modern marketing strategies. By analyzing vast amounts of data, marketers can gain valuable insights into consumer behavior, preferences, and trends. These insights are essential for developing effective marketing campaigns that resonate with target audiences and drive business growth. Through data analytics, marketers can track and measure the performance of their marketing efforts in real-time. This allows them to identify what is working well and what needs improvement. By continuously monitoring and analyzing data, marketers can make data-driven decisions that optimize their marketing strategies for maximum impact. Data analytics also enable ...
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    Principles of Marketing

    Dr. Pardeep Kumar

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