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Anticipated rewards boost motivation to influence behavior from "summary" of The Influential Mind by Tali Sharot

Motivation is intrinsically linked to the expectation of rewards. When individuals foresee positive outcomes from their actions, their drive to engage in those behaviors increases significantly. This anticipation activates neural pathways associated with reward processing, particularly in areas like the striatum, which responds robustly to the prospect of receiving something beneficial. The brain’s response to potential gains is not merely about desire; it reshapes decision-making processes. When people believe that their efforts will be rewarded, they become more likely to pursue specific goals. This phenomenon can be observed in various contexts, from everyday tasks to larger life decisions. For instance, students who anticipate good grades as a result of their studies are more inclined to invest time and energy into their education. The power of anticipated rewards extends beyond personal gain. Collective expectations within com...
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    The Influential Mind

    Tali Sharot

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