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Master the art of selling with love and compassion from "summary" of The Greatest Salesman in the World by Og Mandino
To be a successful salesman, one must embody the qualities of love and compassion in their interactions with customers. Selling is not just about making a transaction, but about building relationships based on trust and genuine care for the customer's needs. When approaching a sale with love and compassion, the salesman creates a positive and welcoming environment that puts the customer at ease. By showing compassion towards customers, the salesman demonstrates that their primary goal is to help rather than just sell. This approach fosters a sense of connection and understanding between the salesman and the customer, making it more likely that the customer will be receptive to the sales pitch. When love and compassion are present in the sales process, the customer feels valued and respected, leading to a more fulfilling and satisfying interaction f...
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