Mobile marketing is essential in today's digital world from "summary" of The End of Marketing by Carlos Gil
In today's digitally driven world, the success of any marketing strategy hinges on its ability to reach people where they are: on their mobile devices. With smartphones becoming an integral part of our daily lives, mobile marketing has become essential for businesses looking to connect with their target audience. Consumers are constantly on the go, and their smartphones are their constant companions. From checking emails to scrolling through social media feeds, people spend a significant amount of time on their mobile devices. This presents a golden opportunity for marketers to engage with their audience in a more personal and direct way. Mobile marketing allows businesses to reach consumers in real-time, delivering relevant and timely messages that resonate with their needs and preferences. Whether th...
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