Foster a culture of referral within your organization from "summary" of The Referral Engine by John Jantsch
To create a workplace where referrals flow naturally and abundantly, you must first establish a culture that values and encourages the act of referring. This involves instilling in your employees the belief that referrals are not just a nice bonus, but an essential part of the business. By fostering this mindset, you can make sure that every member of your team understands the importance of referrals and is motivated to actively seek them out. One way to cultivate a culture of referral is by making it a part of your company's values and mission. When your employees see that referrals are a core part of what you stand for as a business, they are more likely to embrace the practice themselves. By integrating referral initiatives into your company's overall strategy, you can ensure that everyone is on board and working towards the sam...
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