Collaboration with influencers can drive growth from "summary" of The End of Marketing by Carlos Gil
Influencer marketing has become a key strategy for brands looking to connect with their target audience in an authentic way. By collaborating with influencers who have built trust and credibility with their followers, brands can tap into a loyal and engaged audience that is more likely to take action. Influencers have the power to sway consumer opinions, driving interest and demand for products and services. Their recommendations carry weight because they are seen as experts or authorities in their respective niches. When an influencer shares a positive review or endorsement, their followers are more inclined to trust and follow suit. Moreover, collaborating with influencers can help brands reach new au...
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