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Understand your product inside and out from "summary" of How to Sell Anything to Anybody by Joe Girard
To be successful in sales, you must possess a deep understanding of the product you are selling. This means knowing every single detail about the product inside and out. You need to be able to answer any question that a potential customer may have, and anticipate any concerns they may raise. When you can confidently talk about your product and its benefits, you will build trust with your customers and increase your chances of making a sale. Understanding your product inside and out also means being aware of how it compares to other products on the market. You must know what sets your product apart from the competition, and be able to clearly communicate these differences to your customers. By highlighting the unique features and benefits of your product, you can show custo...
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