Understanding the psychology of design from "summary" of The Big Book of Graphic Design by Roger Walton
Understanding the psychology of design involves delving deep into the minds of the target audience to create designs that resonate with them on a subconscious level. By tapping into the emotional responses and cognitive processes of individuals, designers can craft visuals that not only catch the eye but also leave a lasting impression. This concept emphasizes the importance of simplicity in design – the idea that less is often more when it comes to communicating a message effectively. Simplicity in design involves stripping away the unnecessary elements and focusing on the core message or idea that needs to be conveyed. By eliminating distractions and clutter, designers can create visuals that are easy to understand and visually appealing. Clarity and coherence are also key aspects of understanding the psychology of design. Designs should be clear and easy to comprehend at a glance, allowing the viewer to quickly grasp the intended message withou...
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