Incorporating symbolism and metaphor in design from "summary" of The Big Book of Graphic Design by Roger Walton
Symbolism and metaphor are powerful tools in the designer's arsenal. By incorporating these elements into design, a deeper meaning and emotional connection can be established with the audience. Symbolism allows for complex ideas to be communicated in a simple and easily understandable way. It adds layers of meaning to a design, evoking different emotions and interpretations from viewers. Metaphors, on the other hand, help to bridge the gap between the familiar and the unfamiliar. They create a connection between two seemingly unrelated concepts, allowing for a fresh perspective and a deeper understanding of the message being conveyed. Metaphors can help simplify complex ideas, making them more accessible to a wider audience. When incorporating symbolism and metaphor in design, it is important to consider the context in which they are being used. The symbols and metaphors c...
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