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Entrepreneurs must demonstrate a solid understanding of financial principles to attract investors from "summary" of Developments in Entrepreneurial Finance and Technology by Audretsch, David B.,Belitski, Maksim,Rejeb, Nada,Caiazza, Rosa

Successful entrepreneurs are those who can effectively communicate their understanding of financial principles to potential investors. In order to secure funding for their ventures, entrepreneurs must demonstrate a deep comprehension of key financial concepts such as cash flow, profitability, and return on investment. This not only instills confidence in investors but also shows that the entrepreneur has a solid grasp of the financial implications of their business decisions. Investors are more likely to invest in entrepreneurs who can articulate how their business model will generate returns and ultimately lead to a profitable exit. By understanding the financial aspects of their venture, entrepreneurs can make informed decisions tha...
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    Developments in Entrepreneurial Finance and Technology

    Audretsch, David B.

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