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Share behindthe-scenes content from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
One effective way to engage your audience is by offering them a glimpse behind the curtain. People love to see what goes on behind the scenes, whether it's a sneak peek at how a product is made or a look at the team working hard to bring a project to life. By sharing behind-the-scenes content, you can give your followers a more personal and authentic connection to your brand. This type of content can help humanize your brand and make it more relatable to your audience. It shows that there are real people behind the products or services you offer, working hard to deliver quality and value. This can help build trust and loyalty among your followers, as they feel like they are getting an insider's vie...
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