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Social currency drives sharing from "summary" of Contagious by Jonah Berger
Social currency drives sharing because people are constantly seeking to enhance their reputation and status in social circles. By sharing interesting and valuable content, individuals are able to establish themselves as knowledgeable and connected individuals who possess unique insights and information. This creates a sense of exclusivity and belonging, as others are drawn to them for the latest news and trends. When individuals share content that is perceived as valuable or entertaining, they are able to increase their social currency and gain admiration from their peers. In a social media-driven world, where attention is a valuable commodity, people are more like...
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