Create a sense of urgency from "summary" of Secrets of Closing the Sale by Zig Ziglar
Creating a sense of urgency is a powerful tool in the world of sales. Urgency can be the driving force that compels a potential customer to make a decision now rather than later. When you are able to effectively convey a sense of urgency, you can motivate the customer to take action without delay.
There are several ways to create a sense of urgency in a sales situation. One effective method is to highlight the limited availability of a product or service. By emphasizing that the item is in high demand and may sell out quickly, you can encourage the customer to act fast in order to secure their purchase.
Another way to crea...
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